1. Introduction

Backgroundless ("we", "us", or "our") operates the website backgroundless.io (the "Service"). This Privacy Policy explains how we collect, use, and protect information when you use our Service. We are committed to protecting your privacy and being transparent about our data practices.

2. Client-Side Image Processing

Your images are never uploaded to our servers. All image processing - including background removal, background changes, and text overlay - happens entirely within your web browser using client-side AI models (state-of-the-art open-source AI models). Your images remain on your device at all times. We have no access to, and do not store, any images you process using our Service.

3. Local Catalog Storage

Catalog Studio stores job manifests in IndexedDB and image files in your browser's private origin storage so a job can resume after a reload. When you open Pro checkout from a bulk batch, we also save a temporary copy of that batch and its results in IndexedDB so you can continue after activation. The checkout copy expires after 24 hours and is removed on your next visit, when replaced by another checkout batch, or when you choose Clear All. This data remains on your device and can also be deleted by clearing site data. It is not synchronized to our servers.

4. Optional Product Emails

If you join the Catalog Studio waitlist, your email address, IP address, page referrer, and available campaign parameters are sent to Buttondown, our email provider. Buttondown uses the IP address for spam validation and sends a confirmation email before the subscription becomes active. Joining is optional, does not affect access to the editor, and you can unsubscribe from any email.

5. Analytics

We use Google Analytics (measurement ID: G-PR9S63SGDQ) to understand how visitors use our website. Google Analytics collects anonymized information such as:

Pages visited and time spent on each page
Referring website or source
Browser type and device information
Approximate geographic location (country/city level)
Interaction events (clicks, scrolls)

This data is aggregated and does not personally identify you. Analytics cookies are only set if you accept them in our cookie banner. If you decline, or simply ignore the banner, Google Analytics stays in a cookieless, consent-restricted mode for as long as that choice stands. In that mode anonymous measurement pings are still sent to Google, but they carry no cookies and no identifiers that would let your visits be linked together or across sessions. Advertising signals stay switched off whichever option you choose - we run no ads. Session recording (Microsoft Clarity) runs only if you accept. You can also opt out entirely by installing the Google Analytics Opt-out Browser Add-on.

If you accept analytics cookies, we also use Microsoft Clarity to understand how the editor is used through heatmaps and anonymized session replays (keyboard input is masked). See the Microsoft Privacy Statement for how Microsoft handles this data.

If you accept analytics cookies, we also use PostHog (hosted in the United States) for product analytics: which editor tools are used, whether a background removal or export completed, and whether the pricing page or checkout was opened. PostHog also records anonymized session replays of the editor, with every text input masked. Your images are never part of these events or replays - they stay in your browser. PostHog does not load until you accept, and stops capturing if you later decline. See the PostHog Privacy Policy.

6. Feedback Form

The in-app feedback form is provided by Tally. Nothing from Tally loads until the form opens - either because you choose to give feedback, or because we occasionally ask after you complete several exports. When it opens, Tally receives your answers, which part of the editor the feedback is about, whether the form was opened automatically, and whether Pro is active on your device. Answering is optional. See the Tally Privacy Policy.

7. Advertising

We do not display third-party advertising. Backgroundless is funded by the optional one-time Pro purchase, so no ad networks run on this site and no advertising cookies are set by us.

8. Cookies and Local Storage

Our website uses the following cookies and local storage:

_ga, _gid - Google Analytics cookies for tracking visitor sessions (set only after you accept analytics cookies)
_clck, _clsk - Microsoft Clarity cookies for session replay and heatmaps (set only after you accept analytics cookies)
ph_*_posthog - PostHog cookie and localStorage entry for product analytics and session replay (set only after you accept analytics cookies)
bgless_consent_v1 - Stored in localStorage to remember your cookie-consent choice
Vercel Analytics - Cookieless performance and usage analytics
Theme preference - Stored in localStorage to remember your dark/light mode choice
Catalog jobs - Stored in IndexedDB and browser origin storage until you delete the job or clear site data

To change your consent choice, clear this site's data in your browser settings - the cookie banner will appear again on your next visit.

9. Third-Party Services

We use the following third-party services:

Google Analytics - Website analytics and usage tracking
Microsoft Clarity - Heatmaps and anonymized session replays to improve the editor (loads only after you accept analytics cookies)
PostHog - Product analytics and anonymized session replays (loads only after you accept analytics cookies)
Tally - The optional in-app feedback form (loads only when the form opens)
Vercel - Website hosting and performance analytics
Lemon Squeezy - Merchant of record for the optional one-time Pro purchase. Checkout happens on Lemon Squeezy's site; we never see your payment details. To unlock Pro, your license key and a device identifier are validated against Lemon Squeezy and stored in your browser's localStorage. If you accepted analytics cookies, we also send your random PostHog browser and session identifiers to Lemon Squeezy in the checkout link. Its purchase notification returns these identifiers so we can associate the purchase with the visit that led to it. These identifiers do not include your name, email, or payment details.
Buttondown - Double opt-in email delivery for people who voluntarily join the Catalog Studio waitlist.
Google Fonts - Font delivery
Hugging Face - Delivery of the AI model files your browser downloads to run on your device
jsDelivr CDN - Delivery of the AI runtime files the models need

Each of these services has its own privacy policy governing how they handle data.

10. Children's Privacy

Our Service is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

11. Your Rights

Since we process images entirely in your browser and do not store personal data, most data protection rights are inherently satisfied. However, you can:

Opt out of Google Analytics tracking using the browser add-on linked above
Clear your browser cookies and local storage at any time
Unsubscribe from product emails using the link in any Buttondown email
Decline analytics cookies in the banner, which keeps Clarity and PostHog from loading

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.

13. Contact Us

If you have questions about this Privacy Policy, you can reach us on X (Twitter) at @ShenJiabin0303.