Privacy Policy
Effective Date: March 1, 2026
1. Introduction
Backgroundless ("we", "us", or "our") operates the website backgroundless.com (the "Service"). This Privacy Policy explains how we collect, use, and protect information when you use our Service. We are committed to protecting your privacy and being transparent about our data practices.
2. Client-Side Image Processing
Your images are never uploaded to our servers. All image processing — including background removal, background changes, and text overlay — happens entirely within your web browser using client-side AI models (BRIA RMBG v1.4 and MobileSAM). Your images remain on your device at all times. We have no access to, and do not store, any images you process using our Service.
3. Google Analytics
We use Google Analytics (measurement ID: G-PR9S63SGDQ) to understand how visitors use our website. Google Analytics collects anonymized information such as:
- Pages visited and time spent on each page
- Referring website or source
- Browser type and device information
- Approximate geographic location (country/city level)
- Interaction events (clicks, scrolls)
This data is aggregated and does not personally identify you. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
4. Advertising
We may display advertisements on our website through Google AdSense. Google and its partners may use cookies to serve ads based on your prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your browsing history. You may opt out of personalized advertising by visiting Google Ads Settings.
5. Cookies
Our website uses the following cookies and local storage:
- _ga, _gid — Google Analytics cookies for tracking visitor sessions
- Vercel Analytics — Performance and usage analytics cookies
- Theme preference — Stored in localStorage to remember your dark/light mode choice
- Advertising cookies — Used by Google AdSense for ad personalization (if applicable)
6. Third-Party Services
We use the following third-party services:
- Google Analytics — Website analytics and usage tracking
- Google AdSense — Advertising (may serve personalized ads)
- Vercel — Website hosting and performance analytics
- Stripe — Payment processing for premium features
- Google Fonts — Font delivery
- jsDelivr CDN — Content delivery for AI model files
Each of these services has its own privacy policy governing how they handle data.
7. Children's Privacy
Our Service is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
8. Your Rights
Since we process images entirely in your browser and do not store personal data, most data protection rights are inherently satisfied. However, you can:
- Opt out of Google Analytics tracking using the browser add-on linked above
- Opt out of personalized ads through Google Ads Settings
- Clear your browser cookies and local storage at any time
- Use your browser's Do Not Track setting
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.
10. Contact Us
If you have questions about this Privacy Policy, you can reach us on X (Twitter) at @ShenJiabin0303.